USING BUSINESS AS A FORCE FOR GOOD
Here at Taos Ski Valley we strive to be the best version of ourselves that we possibly can. With that as a goal, we are constantly looking inwards to evaluate what our guests, the local Northern New Mexico community and our dedicated employees are saying about us.
Becoming a B Corporation means that Taos Ski Valley’s long-held values of inclusion, sustainability and respect for all are validated. This is highlighted by the following quote from a staff member responding to a recent employee survey, "I've been in other workplaces where I didn't feel I had the freedom to be who I am. But I feel very happy to be at [Taos Ski Valley] where individualism is both celebrated and respected, and it is something that brings people in our workplace together."
As a company that depends on environmental sustainability and reverence for its local communities, B Corp status is a natural fit. Visitors that choose Taos Ski Valley for their next vacation will be doing so with the knowledge that they’re supporting our sound ethics.
We pursue business practices that are not only environmentally friendly, but which promote a more resilient and robust community that celebrates the rich, living cultures that are woven together in the region. The cornerstone of this mission is the Taos Verde initiative, which includes five core areas of focus: energy efficiency, land stewardship, efficient water use, responsible waste management and community engagement.
Taos Ski Valley is the first major ski resort to undertake becoming a certified B Corp, and as a trailblazer, we hope many other mountain communities will follow. By protecting our natural environment and promoting positive connections with local communities, Taos believes the entire outdoor industry will continue to thrive while being stewards of the planet for future generations.
More information about our B Corp certification:
WHY B CORPS MATTER
Certified B Corporations redefine success in business.
Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.
Collectively, B Corps lead a growing global movement of people using business as a force for good. Through the power of their collective voice, one day all companies will compete to be best for the world, and society will enjoy a more shared and durable prosperity for all.
The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.
Rose Marcario, CEO of Patagonia
In 2017, Taos Ski Valley became the first ski resort in the world to become a certified B-Corporation. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.