Snow and the Ski Industry

Protect Our Winters recently came out with a report that correlated snowfall and skier visits at mountain resorts. You don't need a mathematician to tell you the findings: when the snow doesn't fall, people don't go skiing. And that's a problem for the people who rely on the snowsports industry for their livelihoods. 

There is no doubt that this winter has been tough for a lot of ski resorts, Taos included. REI explores the issue:

"The new study, an update from the 2012 version, found that although the number of people who participate in snowsports remains relatively steady—some 23.5 million Americans participated in winter sports in the 2015–2016 season, according to SnowSports Industries America—the actual skier visits, in days, fluctuates dramatically, going from a high of more than 60 million in 2008 to a low of under 50 million in 2012, often following the curve of recent snowfall. That change has a big impact on business. Not just at ski resorts but at the hotels, restaurants, bars and shops those skiers patronize during their visits.

It also has a big impact on skiers and snowboarders—shorter seasons mean fewer days on snow. Plus, smaller ski resorts without snowmaking capabilities could struggle to stay open. According to the report, the number of ski areas in the U.S. has been declining since the 1980s, from about 700 resorts three decades ago to 460 today."

Read the full article here.